Get Press Coverage For Your Sneaker Reseller Business
The more buzz around your brand – the more the phones ring, the more traffic to your website, and the more customers as a result.
Here are a few ways you can get press for your business:
Press releases:
Press releases are a great way to share big announcements or news, but in order to get any traction, you’ll need to find a way to make your press release stand out amongst others.
Try to convey a story that really matters, not just to you, but to the reporter and to their audience.
Here are some things to consider when submitting a press release:
- Craft a catchy subject .
- Acknowledge the journalist’s past work and interests – this is key!
- Include the main point of the story in the first paragraph, heck, even the first sentence. Reporters want to hear the juice first and foremost.
- Focus on the facts and try to limit the amount of jargon used.
- Pitch yourself! Help them put a face to the story.
- Make sure your topic is newsworthy. If it’s not, find a way to!
- Try not to include any attachments of your release!
Email is one of the most effective and preferred way to send your press release, so as long as you keep your pitch brief, interesting and personalized , you should stand a chance!
Get Press Using HARO
HARO, otherwise known as “Help a Reporter Out” is an outlet for journalists to source upcoming stories and opportunities for media coverage.
Here are some tips when crafting your pitch:
Plan a Publicity Stunt
Here are a few tips for creating a great publicity stunt:
Niche Marketing Pr And Social Media
We took our product offering and tailored items to different kinds of people. We had things like The Wizard of Oz, Popeye, and Betty Boop which hit children, but was also retro to hit adults. We did a whole food-themed line to interest people who love chocolate, people who love wine, BBQ, Cupcakes, Coffee, etc. We added KISS for the rocker group and even religious ones. Now we returned the rubber duck industry to America where it all began and are the only ones making them here again.once againgreat niche and great PR opportunities! Thanks to Craig Wolfe of CelebriDucks
Ways To Turn Unwanted Clothes Into Cash
Many are looking for ways to put more cash in their coffers at the moment, and one option could be to flog your unwanted clobber. Clearing out your wardrobe is a great jumping-off point for a spring declutter and it’s likely you’ve £100s of untapped reserves hanging up forgotten on your wardrobe rails.
The default option used to be ‘just bung it on eBay’. Yet other specialist sites are now becoming increasingly popular, especially if you’re selling vintage or designer clothing, while others prefer to sell locally instead.
Knowing how and where to sell can substantially boost your takings, so to help we’ve compiled the top nine ways to offer up your cast-offs. Though of course, many prefer to recycle, give old clothes to friends and family or donate to charity instead.
Have we missed your favourite way to sell? We’d love to hear which sites or apps you rate, and why. Please pop your thoughts in the comments below or post in the Clothes Selling forum thread.
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The Brick & Mortar Business Model
When deciding whether or not to start a sneaker reseller business, it’s important to first decide what type of business model you want !
Here are a few things to keep in mind when considering a Brick & Mortar store:
If you do plan to open a physical store, it’s important that you find a spot in a high-traffic area. This is a great way to gain exposure for your business and also get new customers.
It’s also important to consider the higher costs associated with operating a physical store and the long days/hours associated with running a store.
The main benefit, however, is that customers love being able to see products in person. It’s important to recognize that although some people enjoy shopping online, there will always be the shopper persona that likes to touch, feel, and see the product they’re buying.
The Shoe Reselling Industry
Forbes estimates that the resale market for sneakers is estimated to be over $1 billion annually.
Nicks Notes: By carefully and expertly hyping each new product launch, the manufacturers cater to loyal fans and strategically never quite make enough to fully satisfy the demand. Its that constant shortfall on the supply side that fuels the resale market.
This is also trend that doesnt appear to be slowing anytime soon. That same Forbes article notes that the international sneaker market is up 40% since 2004.
Even though only an estimated 4% of sneakers end up being purchased for immediate resale, the market has attracted side hustlers and entrepreneurs. At the top of the heap, some resellers are moving more than $2 million in inventory a year.
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What Type Of Customers Will Buy Your Sneakers
It’s important to first establish who you will be selling to, whether it’s to businesses or consumers.
Typically, in this industry, products are sold to B2C markets .
Let’s take a look at what this means for your sneaker reseller business:
B2C is a transaction where businesses sell their products or services to the consumer directly.
In this market, consumer behavior is the primary driver for your business decisions – so it’s important that you truly identify who your customer is, and what their buyer habits are when building your product/service.
The advantage
B2C is that you are able to cast a very wide net when targeting your customers. Your product may interest a large number of consumers or a specific niche.
The disadvantage
B2C is that consumers hold all the power – so if your website is not the most user friendly, or does not rank in the top search results on Google, chances are, your customer is going to shop elsewhere.
When building your sneaker reseller business, it’s critical that you hone in on who your target audience is, and why they need your product over your competition.
Here are some items to consider when identifying your buyer persona:
Clothes That Sell Well
Before putting your clothes online to sell, search eBay to see how much the item is going for. You can also see what the demand for a brand is too. On eBay, check how many bids an item has.
Look for similar items with a Buy It Now option, and compare those prices. If other sellers mostly list the item for auction without a Buy It Now option, its most likely in high-demand!
Here are top clothing brands that tend to sell and are usually high in demand:
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How To Start A Limited Edition Sneaker Business
Reselling limited-edition sneakers is a booming business! Its a business you can start and run from home, but before you rush out and buy sneakers to resell, you need to know about limited releasesthats when the big sneaker companies only release a select number of their newest, most hyped sneakers .
Start with a Business Plan
A few of the things you may want to include are:
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How you price your products
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Your target demographic
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Costs associated with licensing and certification
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Your monthly budget and break-even rate
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Your business objectives and goals
Tips to Succeed
Work with a mentor to increase your chance of success!
Entrepreneurs who work with mentors are 5 times more likely to succeed! Mentors can connect you with information and contacts to help you get your business started, share their experiences to help you get started, stay on track and avoid obstacles. The best thing about having a mentor is that they believe in you and your dream! Find a mentor to help you succeed with Skys the Limit.
Set your price
Before deciding on a price, run a search on resellers websites such as StockX, Stadium Goods or Flight Club. Your price should be in the same range as the market price. Also:
When reselling a pair of sneakers you just bought, consider websites such as Stadium Goods, Flight Club or StockX.
Business licenses or special permits
Check local business rules and regulations to see if you need any licensing.
Where Can I Sell My Shoes For Cash Near Me
As you can see, there are tons of places where you can sell your shoes online.
But, what if you want to sell your shoes for instant cash?
Your best bet is to find a local place.
No, we are not talking about pawnshops!
Sure, there may even be pawnshops near you that take shoes. But generally, you wont get much for that sort of thing with pawnshops. In fact, you wont be able to get top dollar for anything if you decide to go with a pawnshop, which is why I always recommend using a pawnshop as an absolute last resort and when everything else fails.
So where can you trade your shoes for profit without the hassles of selling on sites like eBay and finding buyers online?
Here are some of the best places where you can sell your shoes locally:
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Best Apps For Selling Your Stuff Locally In 2021
by Saeed – Verified & Updated June 10, 2021
Are you looking for some the best apps to sell stuff locally?
Well, youre not alone!
One in four Americans admit to having a clutter problem.
NBC News reports that the average American household has 300,000 items!
Whether youd like to get rid of an old sofa, or just make some extra space in your closet, there are now many apps and sites for selling your used stuff that you no longer want/need, quickly and easily.
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These apps allow you to post listings quickly, and make the whole process of selling items much easier.
But what if you have heavy items that you dont want to have to ship it across the country, and would rather sell to someone local who can come pick it up and give you cash right there and then?
Care For Clothes To Keep Their Value
Keep your closet in good order and items will be worth more later. For example, stow clothes away when not using them. Also store sweaters folded, as hangers stretch the shoulders. Consider cedar balls or hangers to ward off moths dust attracts the pesky insects, so you could even vacuum the inside of your wardrobe every so often.
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How To Name Your Sneaker Reseller Business
It’s important to find a catchy name for your sneaker reseller business so that you can stand out in your space.
Here are some general tips to consider when naming your sneaker reseller business
- Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
- Conduct a search to see if others in the space have the same name
- Try not to pick a name that limits growth opportunities for your business
- As soon as you have an idea of a few names that you love, register the domain name as soon as possible!
Why is naming your sneaker reseller business so important?
The name of your business will forever play a role in:
- Your customers first impression
- The power behind the type of customer your brand attracts
- If you’re memorable or not
It’s important to verify that the domain name is available for your sneaker reseller business.
You can search domain availability here:
Find a domain starting at $0.88
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Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.
It’s also important to thoroughly check if social media handles are available.
As soon as you resonate with a name , secure the domain and SM handles as soon as possible to ensure they don’t get taken.
Here’s some inspiration for naming your sneaker reseller business:
- The Canvas check availability
How To Crush The Sales Process For Your Sneaker Reseller Business
You may find yourself in a spot where you’re ready to hire a few salespeople to support the sales conversion process.
Regardless if you have one or thirty salespeople, it’s critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Mike Korba, co-founder of User.Com walks us through the entire sales process and which teams are responsible for what:
User.com Sales Process
Each user and account is qualified with a specialist. For business leads, they are handled by the sales team, and if they are qualified we give them a demo, more than often at the end of their fourteen-day trial. If theyre happy theyll add a payment, and get an account manager, so a customer support and success team who will help implement the solution and to use the technology.
Sometimes, users will convert naturally on their own, after using the freemium product and finding it to be something that they will find beneficial.
After they convert, we help with onboarding, give them some personalized tips for their specific business or industry to grow plus all kinds of support, for whatever they need – something we take huge pride in.
The team is right now more than 30 people, with more than half working on the IT and product side, and the rest are in three teams: Support, Marketing, and Sales who all work together very closely.
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Stockx For The Premium Unworn Sneakers
StockX is a little more intimidating, and you wont find beaters on here. This is where buyers search for the pair they couldnt get their hands on in retail, and hope someone is selling them. If you have a pair of unworn, tags on, in box sneakers, this is the place.
There are two ways to sell on StockX: you either list an Ask i.e. the price you are willing to sell for, and hope it matches a buyers Bid, or you can list as Sell Now, which is a non-negotiable number.
StockX charges a 3% processing fee, plus anywhere between 9.5-8% transaction fee depending on how many sneakers you have sold.
How Do You Deal With Fakes
Although there are plenty of fakes on the market, there are also plenty of resources that will educate you on fakes and how to spot the differences.
As a buyer, you can ask for detailed, tagged pictures and compare them to the numerous tutorials on YouTube or on sneaker forums that will give you a good idea of whether theyre authentic or not.
Also, if its a new release, only deal with people who include the receipt from the store that they purchased. That way youll know theyre real and also if its your intention to turn around and resell them, then you can prove to buyers theyre the real deal as well.
Another issue when dealing with fakes is selling authentic shoes but having the buyer try to claim that theyre fake. This can be solved by including a receipt as mentioned previously, or you can take detailed pictures as youre shipping to prove that you are in fact shipping authentic shoes.
Be sure to include tracking with signature required and insurance so the buyer also cannot claim that he or she never got the kicks.
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Get A Toe Into This Online Marketplace
You can bet your boots on this one: plenty of people buy pre-loved shoes every day. Go online, take a look. Thousands of people sell their shoes. Sure, most are womens but theres a market for mens footwear too.
Ordinary flats and oxfords make up most of the shoes people list. Right now, a pair of Christian Louboutin heels is selling for $650 on eBay, despite being in a clearly pre-worn condition.
Contrary to what you might think, the bestsellers arent the killer 18 platform heels or collector-item sneakers worn by celebrities. Rather and this is how we know used shoes are the new crypto-currency for ordinary people like you and me the most consistent sellers are practical shoes. Yes, the type worn in their thousands on trains and planes. And in similar thousands, discarded as having no real value after the fact.
So, have a dig around your place. Your footwear doesnt have to be in mint condition and even the more worn out pairs might find a buyer. Read on and sell your shoes.
Sell Your Own Shoe Designs
If you consider yourself a shoe enthusiast with an eye for design, then you could potentially make some fast money selling your own shoe designs online. You dont have to be a pro or an experienced artist all you need is motivation and have a desire to learn.
Here are the best places to start selling your own shoe designs.
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Some Common And Costly Mistakes
Although I had done my research, I was still in over my head and had a lot to learn. After my biggest month, I made some preventable mistakes that nearly caused me to lose everything I had earned.
First, I ended up with some fakes and it was a mess trying to get my money back from the seller or PayPal.
Nicks Notes: As you might expect with shoes that sell for $1000, theres a thriving black market for counterfeit sneakers.
The other issue I ran into was with my PayPal account itself. They werent used to me taking in such large amounts of money per month, so PayPal put a hold on my money. Since I relied on reinvesting that income into more inventory, that hold took me several months to recover from.
I think I could have avoided that if Id warned them in advance that I would be taking in as much money in a month that I used to take in in a year, but then again I had no idea that I would make so much money so quickly!
Fortunately, I made a recovery and have gathered more knowledge than if it had been smooth sailing from the very start.
