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Named Golden Tv The Brand’s New Space Brings The Shopping Experience Into Phygital

Fashion

On the occasion of its 20th anniversary, Golden Goose has inaugurated in Via Verri, Milan, an innovative retail concept called Golden TV: a space that combines the analog experience of shopping with technology and digital and that combines the brand’s Ready-to-Wear collections with new product categories. Golden TV wants to transform shopping into a phygital experience, through which visitors to the store can totally immerse themselves both in the history of the brand and in the artisan customization of their items thanks to the use of digital technology and the presence of the brand’s Sneaker Makers. Golden Goose CEO Silvio Campara explained:

«You can buy and customize everything anywhere, but only in Golden Goose you can customize anywhere giving your creative contribution».

The experience becomes phygital through the Dream Wall, an interactive station equipped with a 98-inch screen, and which provides customers with a sort of white canvas on which to digitally design their personalized items, choosing between decorations and manual writings, which are then made by the Golden Goose Sneaker Makers on site with the possibility of receiving an ad-hoc video of the co-creation experience and receiving it directly on your device. The brand has also installed in the store the recording station Your Story, Our Story equipped with an LED screen as a background, where visitors can record their videos and share them on social media.

Dont Toss Those Old Sneakers

After making a name for itself with $500 handmade sneakers, Golden Goose is turning its focus to repairs: Someone who feels taken care of will always return, its C.E.O. said.

At Golden Gooses Milan flagship, sneaker repair begins with a fresh rubber sole.Credit…

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This article is part of a series examining Responsible Fashion, and innovative efforts to address issues facing the fashion industry.

MILAN The kings of our casual-attire era, sneakers have long been landfill fodder of cheap fabrication. Golden Goose, a maverick footwear enterprise, would like to propose an alternative: handicraft and repair.

With its flagship in Milans upmarket Brera neighborhood newly expanded and redesigned to accommodate workshops for cobblers and embroiderers, the brand best known for introducing $500 artisan-made sneakers is now offering in-store bespoke repairs that can run over $100. But despite the high-end pricing, the model may serve as a blueprint for fashion companies looking to extend the lifetime of their products.

Ill be thrilled if other brands try to copy us, he said.

Mr. Campara said that while Made in Italy has long indicated quality to the world, future shoppers will be looking for something more: Made with responsibility, he said, with another gratified wink.

Read Also: Cole Haan Grand Pro Sneakers

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Golden Goose S.p.A., Via Privata E. Marelli 10, 20139 MilanoC.S. 1.004.341,00 i.v. – CF e PI 08347090964 – Numero REA. MI 2019545©2021 – All Rights Reserved

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At Golden you can co-create everything, everywhere.This is our motto, this is our story.

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HOW DO I RETURN AN ITEM?

1. Complete the online returns procedure: if you checked out as a Guest, insert your order number and email address. If you have an account, sign in. Otherwise, if you have an account, go to the Orders section of your personal area.

2. Make sure the products are in their original condition with all the tagsstill attached. Otherwise, we cannot accept the return.

3. Use the original packaging . Attach thepre-printed label you received with your order in a way that covers theoriginal label. Remember that the shipping cost will be deducted from yourrefund total.

Altre NOTE

Nordstrom Hosts Golden Goose Pop

Golden Goose Slide NYC Graphic High Top Sneaker (Women) (Nordstrom ...

Nordstrom has teamed up with Golden Goose to open an exclusive pop-up shop at its NYC Flagship as part of the Italian brands 20th anniversary. The pop-up, which runs from now through September 19th, features a global preview of the brands newly-launched Golden Collection of ready-to-wear and accessories and its Archive Collection.

The pop-up installation, located on the stores first floor, features vintage furniture, carpets, and handcrafted items highlighting the brands collective memories and inspiration from places around the world.

The shop offers the exclusive preview of the Golden Collection, a mix of dressed-up and casual ready-to-wear and accessories for men and women, including jackets, blazers, dresses, sweaters, denim, track jackets, joggers, shorts, t-shirts, hats, and more. The collection epitomizes Golden Gooses values and the deepest essence of its DNA: Timeless, Uniqueness, Craftsmanship, and Lived-In.

Also available exclusively at the pop-up, Golden Goose selected some of its most-cherished styles from its archive and brought them back to life, creating an exclusive capsule collection that celebrates its heritage in sneakers. The Archive Collection consists of four reissues of the brands icons, including the Super-Star, Francy, Mid Star, and Slide. These genderless sneaker styles are available in a limited quantity while supplies last and are only available in-store.

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