Black Superstars Pitch Adidas Shoes Its Black Workers Say Theyre Sidelined
Fewer than 4.5 percent of the workers at the companys North American headquarters identify as black. Members of that small group say they feel ignored and sometimes discriminated against.
An Adidas poster on a sporting goods store in New York. Black employees at the companys Portland, Ore., offices describe a corporate culture that contradicts the brands image.Credit…Haruka Sakaguchi for The New York Times
In the United States, Adidas has built much of its name and sales through its association with black superstars. In the 1980s, the seminal hip-hop group Run-DMC gave the companys sneakers and apparel cultural cachet through its song My Adidas. Popular black athletes and entertainers like James Harden, Candace Parker and Kanye West endorse its products.
In April, Adidas announced a new partnership with Beyoncé Knowles. Ms. Knowles posted a photo on that showed her reclining on a pile of Adidas sneakers and wearing a red Adidas bodysuit. The image was liked more than seven million times.
Of the nearly 1,700 Adidas employees at the Portland campus, fewer than 4.5 percent identify as black, according to internal employment figures from last summer that were shared with The New York Times.
At Adidas, the issues involving race are not limited to business, black employees said.
All of the current and former employees spoke on condition of anonymity because they feared hurting their careers.
The Adidas Sneakers Buying Guide
Whatever your workout, whether it’s a studio class, running, or team sports, Adidas sneakers promise to provide you with the ultimate support and protection to help you reach your highest potential performance. With designs that take their inspiration from street style, urban fashion and the season’s key trends, Adidas sneakers blend activewear with fashion, to create a sleek and stylish look. Not confined to your gym bag, these sneakers look as good on laid-back days as they do on the treadmill.
In its 100-year history, Adidas has become synonymous with performance and style. The sporting giant started life in 1920s Germany, when Adi Dassler set out to create the perfect athletic shoe. From heritage styles like the Stan Smith to modern runners like the Ultra Boost, Adidas sneakers can be spotted on both Olympic medalists and catwalk royalty. Always at the forefront of sporting technology, and urban style, the brand pushes the boundaries of performance and fashion. More recently, its launched a sustainability effort, crafting sneakers from ocean plastic. Ahead, take a look at our Adidas sneaker buying guide, which will help you decide on the style and size that work best for you.
Adidas Yeezy Boost 700 Utility Black
Brand: adidas Originals
Model: ZX 4000 4D
Key Features: A Primeknit base is complemented by suede and leather overlays rendered in earthy browns and grays. The Futurecraft 4D sole unit arrives in its customary Aero green hue, while the Continental rubber outsole is black.
Editors Notes: The adidas Originals ZX 4000 4D is part of the iconic ZX family, which has been around since the late 80s and was at the forefront of adidas athletic footwear design for a very long time. Old school ZX models were the canvas for some of adidas most groundbreaking sneaker technology, such as Soft Cell heel cushioning and Torsion system.
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Harden Uncaged And All
The lack of diversity at Adidas has resulted in missteps that black employees argue could put the entire brand at risk.
This year, Adidas released all-white sneakers as part of a line meant to commemorate Black History Month. It removed the sneakers from stores after an outcry.
In 2012, Adidas released a pair of $350 sneakers featuring shackles. After the company faced boycott calls led by the Rev. Jesse L. Jackson, the sneakers were pulled and Adidas apologized for offending consumers.
At other times, it has fallen to black employees to stop insensitive marketing ideas before they were carried out.
In 2016, there was a meeting about the companys latest sneaker for Mr. Harden, the Houston Rockets star. One idea was to make the shoe part of the companys uncaged line. The ads for Harden Uncaged, the thinking went, could feature Mr. Harden breaking free from a prison cell.
When someone raised the question of whether such an image would invoke a negative racial stereotype, the proposal was rejected, according to three people who were at the meeting or aware of the idea and spoke on the condition of anonymity to discuss internal deliberations. The shoe was eventually marketed as Harden LS, for lifestyle.
When asked about these instances, Ms. Marsh, the Adidas spokeswoman, said the company would not comment on every anonymous rumor or allegation.
The Adidas Sneakers Sizing Guide
Adidas sneakers fit true to size, so you can confidently choose your regular fit. The below conversion chart can be used to find out how international sizing or your foot length in centimeters corresponds with Adidas US sizing. For example, if you wear a womens UK size 6, choose a size 7.5 in Adidas sneakers.
|WOMEN – US|
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Adidas Skateboarding City Cup
Brand: adidas x UNDEFEATED
Model: Ultraboost 1.0 Blackout
Key Features: The upper is mostly Primeknit with the original Ultraboost 1.0 pattern on the toe box. Reflective oversized branding wraps can be seen around the forefoot and insoles of each shoe. Perforated jersey mesh is featured at the ankle collars, while UNDEFEATEDs signature five-strike logo is present on one of the tongues. Lastly, full-length Boost cushioning and a rubber outsole complete the look.
Editors Notes: UNDEFEATED unveiled its third adidas Ultraboost collaboration, this time giving the running model a triple-black makeover. Reflective 3M detailing adorned the upper, which also featured the silhouettes popular 1.0 Primeknit pattern, a favorite among many sneakerheads.
Adidas Originals X Bed Jw Ford Crazy Byw
Brand: adidas Originals x BED j.w. FORD
Model: Crazy BYW
Key Features: The Crazy BYWs design stays largely intact with a multi-paneled upper and stealthy triple black colorway.
Editors Notes: This model marks the third and final shoe in BED j.w. FORD and adidas Originals’ first collaborative work.
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Buy Black Adidas Shoes Online
Wearing the wrong kind of shoes for a particular workout is not advisable. When buying, you wont realise the importance of the right kind of shoes, but as and when you progress with your workout, you might experience discomfort. You might even be prone to injury, as some shoes are designed for a specific workout, bolstering your feet in the right places. For instance, you cant go for a jog in your slippers or sandals. You can put yourself at risk to injury. On the other hand, picking up a random pair of shoes, just because you need shoes is not recommended. So, depending on what you need shoes for, pick a pair accordingly.
Have you considered black shoes ? As opposed to lighter colors, darker colors easily conceal stains. Say, you are running on a muddy path and there is slush all over. Though you might not be stepping on the slush, your shoes can get dirty. You can consider buying black Adidas shoes for running, such as the Adidas ADI PACER 4 W Running Shoes and the Adidas YAMO 1.0 M Running Shoes. You can just wipe off the stains using a wet cloth and dont have to be worried if the stains are shown or not.
Adidas Yung 96 Triple Black
Model: Yung 96 “Triple Black”
Key Features: About as subtle as a colorway can get, the “Triple Black” makes up for lack of color with a variety of materials, including suede, mesh, and nylon.
Editors Notes: Despite the monochrome colorway, the textures provided by the different materials make this sneaker far from boring. They are also a good option to consider adding to your sneaker rotation for cold winter months since they go with virtually anything.
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Adidas Shoes Apparel & Accessories
The adidas Three Stripes are iconic worldwide. Shoe Palace has collaborated with adidas numerous times on sneakers and events. adidas has consistently been one of our most popular partners since we opened our doors in 1993. Classic styles like the adidas Forum, Stan Smith and Superstar are mainstays in the sneaker community and the Shoe Palace marketplace. At this time, the Three Stripes Brand has soared in popularity largely due to its partnership with Kanye West and his Yeezy label. Yeezy sneakers have become one of our hottest and most in demand products. The release of Yeezy products is an event at Shoe Palace stores and on shoepalace.com. The UltraBOOST, as well as BOOST and adidas 4D cushioning have also caught fire recently. The Shoe Palace & adidas relationship has been an important part of Shoe Palaces growth over the years, and it will continue to be an important piece of our retail future.
Men’s adidas | Women’s adidas | Kid’s adidas | Men’s adidas Apparel | Women’s adidas Apparel | adidas Core Collection | adidas Forum | adidas NMD | adidas Slides | adidas Stan Smith | adidas Superstar | adidas Top Ten | adidas Ultraboost
Adidas Originals X Oamc Type 0
Brand: adidas Originals x OAMC
Model: Type 0-3
Editors Notes: adidas Originals x OAMCs Type 0-3 sneaker follows the two brands previous seasonal collaborations, Type 0-1 and Type 0-2. The new iteration was reborn through the collections emphasis on mountaineering and features a sleek high-top leather body with a rugged trail outsole.
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Tiro Winterized Track Pants
If youre the kind of everyday hero who fits in a daily run in arctic temperatures, these winterized track pants were made for you. Theyre made from recycled fleece for warmth, and ankle zips help seal out gusts that try to sneak up through the ankles. The coordinating fleece hoodie looks cool to round off the look too.
Save $18 On Adidas Runfalcon 20 Shoes
Take it from this reviewer: “Couldn’t believe how light these were to pick up, makes them ideal for running as you can’t feel them on your feet. I have wide feet and these were perfect after I loosened the laces. No wearing in needed as these fit like a glove from day one. I highly recommend for runners out there that want a mid price quality trainer…!”
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Adidas Originals X Palace Superstar
Brand: adidas Originals x Palace
Key Features: A leather upper features Palace text in place of the customary Superstar branding, as well as perforated side stripes. A co-branded logo is present on the tongue, while Palace branding is also displayed on the insole and heel of the shoe. The iconic shell toe and midsole are off-white on all three colorways.
Editors Notes: This adidas Originals x Palace collaboration sees the London-based skate brand give the iconic Superstar model a makeover. The sneaker originally dropped in three colorways whereby the black and white colorways were a subdued take on the classic silhouette, while the neon yellow version was more eye-catching, in typical Palace fashion.
The Adidas Nmd V3 Gets An Og Black Colorway
Cheyenne Falcon | Dec 28, 2021
The new year brings forth a time of renewal and reinvention, not just limited to resolutions. The adidas NMD V3 OG Black offers a revamp of a classic as adidas starts 2022 with this new silhouette.
For the most part, the adidas NMD V3 stays true to its traditional NMD fixings, but its small changes are flawless upgrades. Part of the sneaker is made with Parley Ocean Plastic, for a much-needed sustainable solution. The upper has an all-black exterior with hints of red and blue on the toebox and heel. These colors are then carried down to the topline of the midsole and are covered with transparent midsole badges. Beneath that, the sneaker sits atop the signature BOOST sole for quality comfort.
The adidas NMD V3 OG Black is set to release soon, so be sure to check back with our Sneaker Release Dates page for more info and updates on the drop. To purchase, visit adidas.com or a select retailer. The price is set at $160. For more adidas releases and updates on all your favorite sneakers, follow on Twitter.
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Adidas Originals Ozweego Tech Moon Landing Black
Brand: adidas Originals
Model: Ozweego Tech Moon Landing
Key Features: The Ozweego Moon Landing pack comprises six different colorways, each of which represents a different location around the world: London , Paris , Tokyo , Shanghai , Los Angeles , and New York . Completing the space exploration theme, each shoe comes in exclusive collectors edition packaging with honeycomb-texture details and tonal Trefoil logo branding.
Editors Notes: To celebrate the lunar mission that saw Neil Armstrong become the first man to set foot on the moon, adidas Originals released a set of six moon landing-inspired Ozweego colorways. Each shoe was constructed using one piece of fabric, with embroidered detailing giving the shoes a techy, space-age feel and look.
Adidas Originals Crazy 1 Star Wars Darth Vader
Brand: adidas Originals
Model: Crazy 1 Star Wars Darth Vader
Key Features: This Darth Vader iteration comes with a shiny all-black upper featuring a red midsole and sitting atop a black outsole. Star Wars graphics can be seen underneath the glossy upper.
Editors Notes: Comprising three separate drops, the first of the partnership between the Three Stripes and the Disney-owned franchise comes in the form of basketball and lightsaber-inspired sneakers.
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Contradictory Messages From The Top
At a town hall-style staff meeting at the Portland campus in spring 2018, Zion Armstrong, the current president of Adidas North America, acknowledged that the company needed to intensify its diversity efforts, according to three people who were there.
Months later, with no visible change in the companys hiring efforts, an anonymous letter addressed to Mr. Armstrong and critical of Adidass strategies for becoming more diverse made its way around the campus. It was reported at the time by Footwear News.
A few weeks later, Mr. Armstrong attended a meeting of Progressive Soles, an employee-led organization within Adidas whose members are mostly minorities, and seemingly contradicted his earlier comments.
He declared that Adidas did not have a race problem, according to two people in attendance. Instead, he said, the companys demographics reflected those of Portland, which is 77 percent white and 6 percent black, according to 2017 Census Bureau statistics. When asked why more black employees were not being promoted, Mr. Armstrong said there simply were not any who were ready.
Adidas declined to make Mr. Armstrong available for an interview and did not respond to questions about his meeting with Progressive Soles.
Several current and former Adidas employees said that minority employees often left the company in hopes of getting better jobs or higher pay after not receiving promotions they believed they deserved.
Were on that journey right now, she said.
Adidas Skateboarding X Na
Brand: adidas Skateboarding x Na-Kel Smith
Model: Nizza Low
Key Features: Na-Kel Smiths adidas Skateboarding Nizza sneakers come optioned in high-top and low-top models, both of which feature hairy suede uppers, cheetah print detailing, and tonal laces. The shoes are decorated with either pink or red accents.
Editors Notes: adidas Skateboarding partnered with team rider Na-Kel Smith for this collaboration, showcasing the classic Nizza. Offered in two colorways, one iteration represents Smiths wild side, while the other points to his milder side.
I like the history of the Nizza, and the look of the shoe. The suede we used feels furry and has a really nice touch to it. Its also really easy to break in, Na-Kel explains, More than anything, Im appreciative and grateful to have been able to choose these colorways myself.
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Black Adidas Sneakers That Work In Just About Any Wardrobe
adidas is perhaps most famous for its all-white sneakers, with its most popular models including the classic Stan Smith and Superstar. But like most sportswear behemoths, adidas also makes sneakers in a myriad of other colors. Black adidas sneakers are also some of the brands best-selling, thanks in large part to the understated nature and stealthy aesthetic of all-black sneakers.
When it comes to adidas, almost all of its general release sneakers will be offered in black variants. This means that youll be able to pick up the latest Ultraboost model, a Stan Smith, or an OG ZX sneaker in all-black. Additionally, adidas has ongoing collaborations with some of our worlds most relevant and popular creators. While not all of those sneakers will be available in black, a large majority of them feature black in some form.
A great example is the YEEZY sub-division that Kanye West and adidas Originals have established over the past five years. Together, the Three Stripes and West have released several predominantly black sneakers, such as the Pirate Black versions of the YEEZY Boost 350 and 350 V2. Palace, the London-based skateboarding brand, has also teamed up with adidas on more than a few occasions over the last few years, and recently released a set of Superstars, one of which came in all black.
The Best Cyber Monday Sneaker Deals From Vans Adidas Nike And More
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Sneakerheads and holiday shoppers rejoice: Cyber Monday is already here and so are the deals. All weekend you can save big on major brands like New Balance, Nike and Adidas at retailers including Nordstrom, DSW, Kohls and .
Tackle your holiday shopping with deals and expert advice delivered straight to your phone. Sign up for text message alerts from the deal-hunting team at Reviewed.
Through Cyber Monday, Nike is offering 20% off select shoe styles using code CYBERincluding those that are already on sale. The 70s-inspired OG Challenger, for example, is down to $65.58 from its original $90 retail pricea savings of $24.42. Its available in mens sizes 3.5 to 15 and comes in multiple colorways. You can sign up to become a Nike Member for free and claim even more savings with free shipping and free returns.
Sneaker fans can also save big at DSW, where most shoes are 30% offfrom brands including Vans, Reebok and Steve Maddenwith coupon THESHOEFITS. Grab a pair of the retro-favorite Nike Court Legacy sneakers in womens sizes for $41.99, down from $59.99, after savings. The popular and pristine Reebok Club Memt is also marked down to $41.99, a near-$20 price cut off the men’s and women’s model. Signing up for DSWs free VIP Rewards program also saves you shipping costs and earns rewards on purchases.
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