The Fila Ray Tracer Silhouette
In the fall of 2018, Fila released yet another model banking on the current bulky shoe craze. Although a new design, the style is derived from its archives which heavily influenced the shoes uppers and midsoles.
This model quickly became a fan favorite. New colorways kept dropping including a recent one on March 27, 2019, which had a more subdued shade than the previous ones. The uppers of this new colorway were done all in white with only the two-toned laces and the midsoles providing some color contrast.
Fila also used the Ray Tracer profile to create a new silhouette that it called, Fila Disruptor 2 x Ray Tracer. The new shoes took on the midsoles of Ray Tracers and the uppers of another famous Fila model, the Disruptor 2.
Fila Ray Tracer History
Fila has been enjoying immense success lately by releasing heritage-inspired sneakers from the 90s with a very on-trend chunky styling. It seems that lately, Fila could do no wrong. But it hasnt always been this way.
In the 90s, the brand reigned supreme, especially among basketball fans. The companys endorser was popular NBA star Grant Hill, and famous rapper Tupac was seen rocking his Fila Grant Hill 2s in the booklet of his album, All Eyez on Me. Everyone wanted a Fila.
However, the Italian brand overextended itself. It spent far too much on sports endorsements while the 90s aesthetics it was known for was slowly being replaced by the sleeker, less chunky profiles produced by other brands.
Fila lost its footing and dropped out of mainstream consciousness. At least when it came to sneakers.
In the year 2007, Fila Korea set about correcting this error by acquiring the rights to the global Fila brand and realigning the companys priorities. The business also focused on strengthening its heritage division, which turned out to be the right move because in the years 2014 to now, the sales in that division has doubled.
Fila Ray Tracer Men’s Sneakers Shoes Size 12 White/blue/red 1rm00661
Seller: bullardsells100%, Location:Lumberton, North Carolina, US, Ships to: US & many other countries, Item:255095522636Fila Ray Tracer men’s sneakers shoes size 12 white/blue/red 1RM00661-125. Brand new. Message if interested!Condition:New with box, Shoe Shaft Style:Low Top, UK Shoe Size:UK 11, Style Code:1RM00661-125, Pattern:comfort, Character:Blue, US Shoe Size:12, EU Shoe Size:EUR 46, Color:White/Red/Blue, Vintage:No, Brand:FILA, Type:Athletic, Department:Men, Customized:No, Model:Fila Ray Tracer, Style:Sneaker, Theme:comfort, Features:Comfort, Shoe Width:D, Country/Region of Manufacture:China, Upper Material:Leather upper, Performance/Activity:Running & Jogging, Product Line:Fila Ray Tracer See More
- Popularity – 3 watching, 1 day on eBay. High amount watching. 1 sold, 0 available. More
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